Class notes Tuesday the 28th
How meaning is created? What meaning is created? C/w 28/9/21 Aspects of text, theories of representation. (Present people in different ways). Q from JAMES Bond will never be as handsome as bond thus Making the different in characters and meaning of each character clear. Stereotypes created as they have little to know about the character when writing / creating it. Hegemonic ideology becomes the stereotype. Demographic small scale judgements of different large groups. Stereotypes can be offensive towards people eg teenagers and being lazy. The archetypes arranging ppl on the role they play eg hero, villain and mother. Both superman and moana are archetypes but moana is a counter type . Dominant ideology is what the majority of people believe in may not be the right one jus one in which they all think. Laura Mulvy - male gaze theory is when films are made by men for men. Hegemony / hegemonic ideology - becomes such an often...