Class notes Tuesday the 28th

 How meaning is created? What meaning is created? 

C/w 

28/9/21

Aspects of text, theories of representation. (Present people in different ways).

Q from JAMES Bond will never be as handsome as bond thus Making the different in characters and 

meaning of each character clear. Stereotypes created as they have little to know about the character when 

writing / creating it. Hegemonic ideology becomes the stereotype. 

Demographic small scale judgements of different large groups. 

Stereotypes can be offensive towards people eg teenagers and being lazy. 

The archetypes arranging ppl on the role they play eg hero, villain and mother.

Both superman and moana are archetypes but moana is a counter type . 

Dominant ideology is what the majority of people believe in may not be the right one jus one in which 

they all think.

Laura Mulvy - male gaze theory is when films are made by men for men. 

Hegemony / hegemonic ideology - becomes such an often stereotype it becomes reality. 

Dominant ideology - is when the stereotypical ideology becomes the dominant ideology. 

Counter-types  are different ideas used in movies such as braves main character being a warrior women.

Archetype is the stereotypical thoughts and images used to create instant sense of such roles as a villain. 

Sugar rush notes. 

Quite quirky family don’t really get in, little brother is there for comedy value not one of the main parts, 

he is just someone living his life in the house, she is flirting with the gay neighbours and doesn’t want to 

be called mum as she doesn’t like the responsibility, she is also drinking a lot has vodka and orange juice, 

silk robe exotic so she doesn’t look like a mum or maintain her younger self. Dad is “half man half pinie”

shows she may think he is not a real man. 

Kim is the main character, she Is a bit of an outsider as she doesn’t think she fits in, she thinks of her self 

as the mature one. She is also gay, tho she says she doesn’t want to be as sugar who she loves is not gay so 

makes it awkward. Female gaze is now subverting male gaze, as it shows in the gay persons POV. 

Toying with the idea of male gaze also showing her sexuality as she is also a female actress.

Step 1:

The next scene of interest takes place in a Poole hall and introduces us to a new character, sugar who our 

protagonist Kim confesses that she is obsessed with.

Step 2:

Camera 

The director uses a variety of shots, including close ups, Wilde shots, extreme close ups and tilts to show 

the audience how Kim is attracted to sugar.

Step 3:

Editing 

The editing is a interesting mix of fast and slow paced shots to emphasise her skill at Pool which adds to 

her ‘cool’ image whilst the slower shots show us her sex appeal in the eyes of Kim.